![]() ![]() The nature of our business carries with it unique and exciting challenges, and our employees working across our fives offices, take on these complexities to ensure each customer receives the highest quality product every week. We are reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. Since those initial deliveries, we have scaled rapidly, developing our expertise and an ever-more ambitious vision. Our founders hand-packed the first Blue Apron boxes themselves, delivered them to family and friends, and received immediate positive feedback. Blue Apron was founded in 2012 premised on a simple desire-our founders wanted to cook at home with their families, but they found grocery shopping and menu planning burdensome, time-consuming, and expensive.
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